As a design generalist with a decade of experience and design expertise, I work as a product and UX designer, video editor, and design strategist.
Since 2015, I've helped dozens of SaaS businesses, content creators, and startups grow their audience and business through stand-out design. And now, I'm focusing on helping you achieve the same.
My design work is about more than just making things pretty. It is holistic and strategic. I make it work so that your users want to stay and see more of it. That's great for everyone involved.
Product design
Product strategy
UI and UX design
Landing page design
Icons and logos
A/B testing
Figma to frontend
WordPress
Webflow
TailwindCSS
Laravel
Newsletter design
I can help you in many different design roles. I could, for example, be a strategic designer in your content creation business, where I design video thumbnails, build your newsletter (automations), and set up A/B tests to determine what helps you move your business forward the most.
Or maybe you run a SaaS or startup that wants to go from 0 to 1, find product-market fit, or grow your monthly recurring revenue (MRR). I will review the current state of your product, recommend and improve key user flows, build out ways to increase traffic, and many more product design-related improvements. On top of human-led high-quality design work, I use AI where it benefits you and the product.
And finally, let's talk websites. I brand, design, and develop websites in a full A to Z project. Everything's included from the first idea you have in mind up until technical SEO and subtle animations.
Regardless of the request, as a design generalist, I'm confident I make it happen for you.
I tried several designers for my projects; however, I never found anyone who could grasp the vision as well as Nick could. He is very detail-oriented and comes with a ton of experience. Could not recommend him more!
Founder of Spotipo
I'm all about building a successful, professional relationship with you. Because if your business is doing well, I'm also doing well. It's as simple as that.
You'll notice this by how I communicate, think along, and go further than just the design. I'm not here to make a quick buck and disappear forever. I'm here to build something and help you succeed.
If any of this sounds interesting to you, take a look at my services page or reach out if you'd like to discuss your business and its design needs. I'm here to help.
Nick Groeneveld
Strategic UX and product design generalist at Ask a Designer
I've made several appearances on cool podcasts, newsletter, and interviews. Here's an overview of some of the highlights.
Appearing on The Bootstrapped Founder (March, 2024).
Appearing on The Design Table Podcast (April, 2025).
